Erica Barnett, Lifecycle Marketing Manager - 04/24/25

How to Think About Rewards for Free to Play Retention

Rewarded messaging is crucial to a F2P game's longevity

Erica Barnett, Lifecycle Marketing Manager - 04/09/25

Daily Active Users vs. Monthly Active Users: Retention Metrics That Matter

Which metric is more important to track? 🧐

Erica Barnett, Lifecycle Marketing Manager - 03/25/25

Ensure your players are getting your emails

Erica Barnett, Lifecycle Marketing Manager - 03/12/25

The world of free-to-play games requires a unique marketing strategy

Erica Barnett, Lifecycle Marketing Manager - 02/26/25

A Guide to Automated Campaigns for Game CRMs

Erica Barnett, Lifecycle Marketing Manager - 02/11/25

Top advice for writing personalized messaging that works

Erica Barnett, Lifecycle Marketing Manager - 01/27/25

Top tips and a how to guide from a games CRM. 🤓

Erica Barnett, Lifecycle Marketing Manager - 01/07/25

Tips for getting people back into your game after the slump.

Erica Barnett, Lifecycle Marketing Manager - 12/16/24

Ensuring core players return to your game consistently. 😎

Erica Barnett, Lifecycle Marketing Manager - 11/26/24

A CRM shares their insights. 🧐